Provide SVG output scaling option (with 96 ppi default)
When using Save As... SVG, Illustrator sets the bounding box pixel dimensions in the SVG header using 72 pixels per inch. So a 10" x 10" artboard will produce an SVG file with its pixel dimensions set to 720px x 720px. This is a very old-fashioned default scaling, since every other modern application I have encountered displays imported SVGs using 96 dpi . This means each SVG produced by Illustrator appears to shrink when imported into almost any other modern application. Please either:
a) Change Illustrator's default scaling calculation to use 96 dpi.
b) Provide an option/switch in the SVG Options window to allow selection of the scaling method - with the default set to 96!
Nick A commented
This is being pursued in thread "https://illustrator.uservoice.com/forums/333657-illustrator-feature-requests/suggestions/31209892-fully-support-the-svg-standard". A helpful guy from Adobe called Dirk Schulze actually seemed to be listening. However, waiting time for Adobe bug fixes is normally measured in years (or more likely, never) so if you have an urgent need for correctly sized SVG files, open Illustrator's SVG in Inkscape, and save as Plain SVG. Alternatively, open Illustrator's SVG file in a text editor and multiply the height="...px" and width="...px" values (near the top of the file) by 1.333. The SVG will then appear at the expected size in modern applications.
Did this ever get fixed?