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    Zoom works in two ways in Ai – one is based on the pixel density of the display, and other is on actual (physical) size of the element. The setting to control this is in:

    Preferences > Display Print Size at 100% Zoom

    Above setting ensures what you see at 100% zoom would be the physical size of the art. You can actually put a ruler against the screen and a 1inch rectangle will measure 1in on screen at 100%.

    But this may not work right for screen design workflows. Make sure you uncheck this, if actual size zoom is not needed.

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    Anonymous commented  · 

    Why didn't you guys just implement a shortcut instead of making this a preference. Like cmd+1 could still be 100% pixel size and have something like cmd+shift+1 be print actual size. So simple, no need for a preference for this bug/feature you guys implemented.

    Either way, the writing is on the wall and the damage is done. The guys at Adobe have completely lost touch with their actual end-users. This bug-date was ridiculous!

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    Anonymous commented  · 

    Ok great to hear. I'll update to the newest version now. Thanks

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    Anonymous commented  · 

    Illustrator 2019 has implemented an "actual size" feature that attempts to display elements on screen at the size they would appear in real life. The problem with this feature is that for on-screen designers, it's now impossible to design at the actual pixel size.

    This makes using Illustrator for interface design, icon design, application design, on screen artwork and more, simply impossible. There is the option of a "pixel preview" view, however this view is extremely pixelated on retina screens and makes the app run extremely slowly and laggy.

    This issue is absolutely critical to my team's workflow and is make or break for continuing to use Illustrator. I'm ok with the "Actual PRINT Size" feature to remain, but for the love of God, please put an option in to revert back to "Actual PIXEL Size".

    Anonymous supported this idea  · 
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    Anonymous commented  · 

    Ritika, with all due respect, I don't think your team has thought through the consequences of this decision. The new actual size feature literally makes Adobe Illustrator not useable for on screen design anymore. Not everyone designs for print.

    Think about the number of people who use Illustrator to design for screen. Icon designers, on-screen graphics/artwork, interface design, games, application components and way more. The only way to view at actual pixel size is by viewing "pixel preview" which renders Illustrator super laggy and is a terrible view to design in especially on retina displays which show all of the pixelation of the vectors. It's literally not useable for me anymore.

    This is so critical for me that I will have to consider other applications to design with or be stuck on version 22 until this feature is reversed or an option is implemented to switch back to 100% pixel view.

    To be frank, I'm honestly astounded that this could ever go live in the app. How can Adobe render Illustrator unusable for on-screen designers? Presumably more people design for screen than for print these days, and furthermore most times when designing for print you don't even need to see the actual size, especially considering viewing distances of posters, outdoor advertisments, packaging etc. which are all viewed at different lengths.

    I'm honestly astounded by this feature, but more so by the response in this thread. I'm begging you guys to at the very least implement an option to switch back. I can't use the latest Illustrator until this is done. I'm the digital lead for a mid-size studio which relies on Illustrator. We have been considering switching to Figma for some time and this may just be the straw that broke the camels back.

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