Adaptive Shapes
Adaptive shapes would be shapes that can change size according to the amount of text inside of them.
It makes having a highlighted text effect a lot easier. A rectangle with text inside it can stretch as you add more words.
Maybe a bit harder but it’d be cool if it can be applied to more complex shapes like a speech bubble shape, while retaining the ability to customize the notch and corner radius.
Doing any of this precisely and manually is not easy
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Brandon, there is a way you can make this in Illustrator now — not exactly with complex shapes, but it depends on the contents.
To do that, open the Appearance panel.
Select you text and add another fill to it using this panel.
Drag this fill under under the Characters attribute.
With this fill selected, go to Effects > Convert to Shape > Rectangle and assign values you need with the Preview on to see what they do. Set the padding you need.
If you want to shift it — apply Effects > Distort & Transform > Transform effect.You can then style the rectangle further with the Appearance panel.
You can use Ellipse instead and have sort of a bubble.There are many advanced techniques Appearance provides, and if this helps you — you have a long and interesting journey ahead of you. Appearance is a magic box.
Please comment back if it works for you and if it does not, I'll try to help further.