Effects do not rotate (drop shadow) or scale (e.g: gaussian blur)
If you create a logo and use the drop shadow effect, the values will scale but not rotate.IN packaging design we often rotate the logo for every panel on a carton. After you rotate the logo you must manually change the values to for example get the most popular bottom right drop shadow on all logos.
Gaussian blur can be sued to make a your own drop shadow effect, but that has another problem in that the blur amount will not adjust.
If you search your home or local supermarket, you will eventual find items that went incorrectly to press, identifying this being done in Adobe Illustrator.
My expectation is that the drop shadow would rotate. I understand this may be difficult to accomplish to angled logos, but for 90° rotations would be very helpful.
Thank you for reporting the issue. We have added the issue to our backlog.
With Best Regards,
It feels like this requires a more general and specific change under the hood — https://illustrator.uservoice.com/forums/908050/suggestions/44195304
Please also vote for it
Alexis Obando commented
This issue its very critical, and you can not solve this?. In flexography industry, we work rotating artes every single day. Obviously we have the experience to do that, but, what about the noobs?. Really, you havo to solve this, ours jobs depends for this solution in some cases.
For me expand works before scaling or doing any other transformation
This issue has not been solved as of June 2020. In package printing industry, this is very importanting issue.
work around is to expand / expand appearance before rotation - while we wait for this feature
As of jan 2020 still no update, i solved this by creating a Static symbol of just the object with the drop shadow effect (will not work on linked files) and then rotate the whole thing i was going to rotate.
working in packaging to..
hot key for create symbol is f8.
As of June 2019, this shadow rotation issue has not been fixed in Illustrator CC. I also work in packaging and need to rotate logos for various side panels. In the past, you created a symbol of the logo plus shadow and it rotated perfectly 180 or 90 degrees. Today I had to flip a logo 180 degrees and manually correct the shadow.
I lost a client design to a kid who pulled a low res icon off the web and then handed it to me to recreate so it was usable. I cannot rotate the drop shadow so that it matches the original. That sucks.
David Mikal Johnson commented
Often in packaging design, if I've set up a logo or live type with effects, I need to rotate that logo or type to read correctly on whichever panel it rests and have the drop shadow or offset outline (as in the example) remain in a consistent position to the object itself, and not, as illustrator defaults, consistent to the canvas.
Up through CC 2017 I used the workaround of making the Logo a symbol. This allowed the effects to remain consistent to the object. Then Adobe, er... "fixed" that with CC2018 and now the effects stay consistent to the canvas when embedded in the symbol.
And if you ever make this, please make it an option, because sometimes (more often) I need to transform my shape without affecting it shadow.