set quadrant on the XY axis to be positive numbers
Given option in preferences where you can select which quadrant on the XY axis you wish to have as positive numbers.
As someone who uses InDesign the most coming to illustrator Is always disorienting because even when you move the axis to the upper left-hand corner the quadrant of the XY axis on the artboard coordinates are in the negative digits.
Egor Chistyakov commented
Oh yeah. I'm with you in this war.
Do you know about half-working workaround with editing 'isRuler' flags in Preferences file?